Realized Profit & Loss Statement
Pure accounting of net earnings after inventory cost, forward courier, return penalties, COD fees, and ad spend.
September 2026 Realized P&L Statement
Delivered Store Sales (842 orders)
PKR 2,840,500
Product Sourcing Cost (COGS)
-PKR 1,126,300
Forward Courier Delivery (968 shipments)
-PKR 184,720
Return Delivery & RTO Penalties (126 parcels)
-PKR 126,410
Meta & Google Ad Spend
-PKR 731,240
Courier COD Fees & Service Charges
-PKR 89,920
Packaging & Flyer Supplies
-PKR 43,560
Other Operating Expenses
-PKR 20,000
Realized Net Munaafa
PKR 482,910
Profit Realization KPIs
Net Profit Margin17.0%
Realized Profit / DeliveredPKR 573.53
Return Drag on Profit-26.1%
ROAS (Delivered Revenue / Ads)3.88x
Founder Takeaway: By eliminating 35 RTOs through address verification, your monthly net profit would increase by PKR 35,000+ immediately.